Black Girl Magik is a collective conjuring a transnational sisterhood for women across the African diaspora.
Founded by Shydeia Caldwell in May 2015, Black Girl Magik began as a meetup for black women residing in New York City.
BGM unites and empowers women of African descent by cultivating space and uplifting our experiences through community programming, online content and creative productions. By sharing these experiences, we seek to heal the collective consciousness and generational trauma across the African diaspora.
In the spirit of coalition building, we occasionally broaden the scope of our work to include all women of color; we believe that by honoring both our shared and distinct experiences, we deepen our collective healing, strength, and values in justice.
Identity & Voice
Our visual identity pays homage to our ancestors and draws upon the traditional beliefs of orishas (spirits) of Yoruba-based religions that are said to govern the various forces of nature, as well as various body organs and functions. The orishas are said to administer the energy centers of the body, also known as chakras. Each chakra has its own vibrational frequency that is depicted through a specific color. We attribute these frequencies and meanings to the content focuses of BGM and utilize them to guide our visual system and its interdependencies.
Our visual language is informed by sacred geometry, which contends that the essential building blocks of our universe depend on arithmetic and form. Sacred geometry can be found in all of nature in golden mean proportions, Fibonacci spirals, and so forth. These sacred forms have been utilized for facilitating healing and enhancing meditation. Different geometric structures have been equated to the each of the seven chakras, which guide not only the color choices, but the shapes used as well, and how they are associated with our content focuses.
Shydeia Caldwell Founder, Executive Director
Shydeia is a visual and performance artist inspired by transnational and cultural experiences. Through her work, the artist and thought leader explores color theory, identity-its impact, and relationship to thought, expression, and behavior. The themes of space, ownership, social dislocation and identity run concurrent in her personal and professional life.
Sierra King Research Director
Sierra is a southern Black Woman in love with language, memories and building communities with storytelling. By continuing the conversations between the past, present, and future, she believes that we, collectively as Black Women, can begin to hone and find solace in what womanhood means to each of individually.
Zainab Aliyu Creative Director
Zai is a Nigerian-American designer and new media artist whose transdisciplinary practice leverages critical pedagogy, contextual inquiry and the human side of technology to interrogate societal, historical and institutional forces against individual and collective identity. She seeks to use speculative storytelling and thoughtful interventions to catalyze resilience, resistance and radical hope within communities.
Brittany Josephina Editor & Human Resources Director
Brittany is a wellness practitioner and designer that recognizes the symbiotic relationship between environmental landscapes and quality of well-being. Her mission is to be foreleader in the education of psychology, sensuality, Feng Shui and design as it relates to building sustainable paradigms for mental, emotional, physical and spiritual wealth.
“Transcending Time” is a voyage into a future where Black identity is unfettered by a predetermined architecture. It is a visualization exercise exploring the texture, pattern, sound and rhythm of Black possibility. Who do we become when healing from trauma is decentralized? We are creating a ceremony of self-authorization. We are giving ourselves permission to reimagine what was, what is and what can be.
"Reclaiming Pleasure" is the assertion of sexual power, alongside a period of recovery. It is a Black woman finding strength in her sensuality and grounding autonomy in the realms of pleasure and desire. It is the rejection of standards set on our ancestors and the distinction between agency and objectification.
“Returning Home” is an exploration back to lands, rituals and traditions that we have always known. It is voyaging and feeling at home as soon as you step foot on the ground. It is hearing music and your soul perceiving the frequencies. It is seeing a familiar face and knowing that somehow you have met before. “Returning Home” is a return to self.